RANCANGAN APLIKASI JASA EDITING TRAILER FILM UNTUK PENINGKATAN PROMOSI DIGITAL <i>Movie Trailer Editing Service,</i><i> </i> <i>Digital Promotion,</i><i> </i> <i>Digital Technology</i><i> , </i><i>Movie Trailer, </i><i> </i> <i>Audience Interest</i><i></i>
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Digital technology can help improve the promotion of film trailer editing services. This study uses a case study method by analyzing and designing a film trailer editing service application to improve digital promotion. Data was collected through interviews with film trailer content analysis. The results show that the film trailer editing service application can improve the quality of film trailers and increase audience interest in the film so that promotion can be carried out in accordance with the desired theme. Digital technology can help improve the efficiency and quality of film trailer editing, enabling video editors to create more engaging and effective film trailers in increasing consumer awareness and interest with engaging editing features.. This study also found that the design of a movie trailer editing service application for digital promotion can help increase consumer awareness and interest in movies, as well as enhance the reputation and image of the movie. Therefore, the design of a movie trailer editing service application for digital promotion can be one of the effective marketing strategies in digital promotion today.
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