RANCANG BANGUN SISTEM INFORMASI E-CRM UNTUK SISTEM PENJUALAN BAN PADA SURYA JAYA BAN MOBIL JAMBI

Information System;E-CRM;Sale.

Abstract

Surya Jaya Ban Jambi is one of the companies engaged in the sale of car tires and wheels as well as providing services for customers. This study aims to design an E-CRM system to improve service quality, describe the implementation of E- CRM, understand customer service procedures, and determine service quality through E-CRM at Surya Jaya Ban Jambi. This research has resulted in a tire sales information system at Surya Jaya Ban Mobil Jambi which has 2 actors, namely This sales information system has made it easier for customers to place orders, register services and make it easier for customers to place orders again.